People on the Move: Gail Cohen, UK Gift Card and Voucher Association
The UK Gift Card and Voucher Association recently has appointed Gail Cohen director general. Cohen has more than 20 years of experience working across the public, private and nonprofit sector. She previously served as director of marketing, content and commercial development for Find a Future (The Skills Show), responsible for all aspects of the customer experience, from building The Skills Show brand and reach, to developing sponsorship and partnerships. She also was director of marketing, communications and audiences for the British Film Institute (BFI), where she was responsible for developing and leading a new marketing and communications function to reposition the BFI, raising brand awareness and increasing engagement with the BFI and its products. Cohen succeeds Andrew Johnson, who served as director general of the association for more than nine years. Earlier this year he was honored with the annual UKGCVA’s Lifetime Achievement Award and named to the organization’s Hall of Fame by a vote of its members.