Cardpool, Changefindr Partner for Philanthropic Effort (June 30, 2015)
Gift card exchange and Blackhawk Network subsidiary Cardpool is helping consumers turn their unused digital and plastic gift cards into charitable donations. Through its partnership with Changefindr, an online gift card donation platform, consumers can direct gift card balances to registered 501(c)(3) charities and social causes, such as the American Cancer Society, Salvation Army and the United Way, among many others. Changefindr’s donors can receive a receipt for gift card donations more than $2 and the charities are paid by Changefindr, according to an announcement.
Online fundraising for U.S. nonprofits increased 8.9 percent in 2014, with 9.5 percent of online donations being made from mobile devices, according to Blackbaud’s 2014 Charitable Giving Report.