MasterCard Buys Software Analytics Firm (April 28, 2015)
MasterCard is paying $600 million to acquire Applied Predictive Technologies, a maker of analytics software to help companies tailor investments and calibrate pricing, marketing and merchandising of products. A key asset the new company provides is its “Test & Learn” platform, which will help MasterCard’s clients make more informed decisions to stay competitive, according to Kevin Stanton, president of MasterCard Advisors.
The deal will help MasterCard enrich and differentiate services it offers to merchants, and it will provide a good complement to its acquisition of London-based retail consulting firm 5One in November 2014, the company said. The deal will close during the second quarter.
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