Digital Gift Cards to Get Boost from Multichannel Distribution (Dec. 9, 2014)
With gift cards expected to be a top seller this season, according to a survey by the National Retail Federation, Sprint, GiftCards.com and CashStar are making it even easier for consumer to do their holiday gift card shopping online and on their phones.
Boost Mobile Wallet and Sprint Money Express smartphone apps, powered by Wipit, enable customers to purchase and send e-gift cards to friends and family from major retailers, including Amazon, Babies R Us, Bass Pro Shops and JCPenney. The e-gift card will be sent as an email to the recipient, along with a personalized message from the sender. The apps also enable consumers to make payments from their smartphones with their prepaid Visa or MasterCard cards, load checks, sign up for direct deposit and send money worldwide, among other features.
In related news, consumers visiting GiftCards.com now are able to purchase digital gift cards from CashStar’s merchant network of top retailers, including Columbia Sportswear, Barnes & Noble and Papa John’s. GiftCards.com immediately will offer more than 50 brands, with more of the 200-plus brands in CashStar’s network coming in the next several weeks, according to an announcement.
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