Starbucks Plans Further Jolt for Mobile (July 31, 2014)
Starbucks has racked up nearly 12 million active monthly users for its mobile app, which processes 6 million transactions a week—and the company is looking to build upon that success, according to CEO Howard Schultz. In an earnings call, Schultz revealed that 15 percent of all Starbucks payments were made through the mobile app, which integrates a loyalty program, enabling members to earn rewards for free drinks and food. Schultz, who announced earlier in the year that he would devote his time to focusing on payments innovation, revealed that Starbucks now plans to enhance its popular app with features, such as a mobile order-and-pay service that enables customers to place and pay for orders before arriving at a store, said Schultz. Other rumored initiatives include expanding Starbucks’ loyalty program to other retailers and using its mobile platform to power other retailers’ apps.
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