PayPal in Asia Launches ‘mo.bi.pay’ Website Checkout Feature for SMBs (Jan. 9, 2014)
PayPal is making it easier for small and midsize businesses to add mobile payment capabilities to existing Websites with mo.bi.pay, a new service announced this week. PayPal’s Vertical Solutions team in Singapore developed the mobile plug-in solution for Asian merchants that have an online shopping cart feature on their Websites. With mo.bi.pay, which stands for “mobile built-in payments,” merchants can add a mobile payment feature without making other changes to their core Websites, according to reports.
As mobile retail purchases surge worldwide, offering online shoppers a simple mobile payment option is increasingly important, according to analysts. Mobile digital wallets, such as Visa’s V.me, MasterCard’s MasterPass, along with variations Google and Amazon provide, aim to help e-commerce merchants easily add an array of mobile payment options to their Websites. But smaller businesses with limited technology resources often struggle when upgrading their Websites to accept mobile payments, Zakir Lorgat, an analyst with Manchester, U.K.-based CMS Payments Intelligence, tells Paybefore. “PayPal has developed a solution that can be a very quick add-on to a small business’ Website, which should help their bottom lines because customers tend to spend more, and make more purchases, when they can use a mobile payment option.”