Isis Unveils Alliance Program to Spur NFC Acceptance (Nov. 21, 2013)
A week after going live throughout the U.S., Isis has announced the launch of an alliance program to support merchant technology providers by offering them tools and resources to help capitalize on the spread of mobile commerce.
“The Isis Alliance Program will help companies harness the competitive advantages created by mobile commerce and better serve merchant customer needs,” said Jim Stapleton, chief sales officer, Isis. The program is aimed at supporting companies representing all aspects of the merchant technology ecosystem, including hardware and software to service and technology providers, Isis said.
Isis, of course, has a vested interest in bolstering the development of mobile acceptance technology at the POS. The NFC-based wallet can be used to make in-store purchases only at merchants equipped with contactless payment acceptance technology. And with ubiquity one of the key battlegrounds in the “mobile wallet wars,” it behooves Isis to build up as large of an acceptance network as possible—especially with competitor Google Wallet seemingly reducing its own reliance on NFC-based payments.