MasterCard Unveils Parking-Based Couponing Platform (Oct. 3, 2013)
MasterCard and parking services provider Parkeon have announced the launch of a couponing platform that delivers offers from local retailers to consumers as they’re paying for parking. The system is being billed as the first of its kind and will be launched as a pilot next week in Rockville Center, N.Y., with a full-scale rollout expected to begin in early 2014.
“The way we shop is changing and today’s shopper wants to feel that they are getting the best and most personalized experience possible. By combining MasterCard’s global network, data and technology assets together with Parkeon’s global distribution infrastructure, we can start the retail experience from the moment we get out of our cars,” said Hany Fam, president, global strategic alliances at MasterCard. “At MasterCard, we have the opportunity to reinvent and rewire the way people interact with retailers by providing solutions and experiences that work for both the retailer and the shopper. Through our partnership with Parkeon we continue to put the customer journey first by creating products and experiences that are tailored and relevant to local shoppers.”
The companies already have collaborated on various initiatives to capitalize on Parkeon’s parking presence. The Paris-based company has seen the use of its electronic payment terminals jump by 27 percent in the U.S. over the past year. The company also has a presence in 55 countries across Eastern Europe, Asia and Latin America.