Report: Canada’s Employers Embrace Corporate Incentives (Aug. 26, 2013)
Aug. 26, 2013
A growing number of Canadian companies are using corporate incentive programs to motivate and reward employees and customers—and to greater effect, according to a recent report by Berkeley Payment Solutions, a Toronto-based provider of MasterCard and Visa prepaid card programs for corporations, governments and financial institutions.
Slightly more than three-quarters of respondents reported using incentive programs this year compared with 65 percent that reported doing so in 2012. What’s more, 62.4 percent reported that the programs helped them “get a leg up on the competition,” compared with 53 percent last year.
“Our research shows that Canadian organizations are seeing the immense value corporate incentive programs can provide when executed properly,” said Berkeley Payment Solutions CEO David Eason.
Nearly 73 percent of recipients prefer retail gift cards for specific stores, restaurants or services, up from 62.8 percent in 2012. The research also indicates that more than half of recipients preferred a card with a Canadian bank brand on it, and that a growing percentage of recipients prefer network-branded incentive cards.