PayPal Signs Deal for In-App Payments (Aug. 14, 2013)
Aug. 14, 2013
PayPal Inc. has struck deal with mobile in-app commerce provider Lotaris that will add PayPal acceptance to the Lotaris platform. The pact enables commercial app developers using Lotaris’ in-appCommerce service—which providers licensing and payment solutions for purchases made within mobile apps—to offer users the option to pay with a PayPal account. The platform already supports payment card and mobile operator billing for in-app purchases in 80 countries, but Lotaris said the PayPal deal will help further expand its payment offerings.
“We are positioning Lotaris in-appCommerce to be the most comprehensive independent commerce and payment service for mobile and Web developers,” said Robert Tibbs, Lotaris founder and CEO. “With this strategic partnership, developers … will have a broader range of options, yet take home a higher share of the revenue from their apps than the 70 percent they are typically used to on most app stores.” Lotaris charges a 15 percent fee for all transactions, which means the developer keeps 85 percent. The platform currently supports developers of Windows-based apps, but will expand to Android developers in September, according to Lotaris.
For PayPal, the partnership gives the company yet another channel through which its users can make payments, a concept that has driven many of PayPal’s recent initiatives—both in-store and online. Earlier this week, the company unveiled a new London pilot that enables its mobile app users to pay in stores using facial photos for identity verification.