LevelUp to Integrate M-Payment, Loyalty Solution into NCR POS Systems (May 21, 2013)
LevelUp, a promotion-based mobile payment and loyalty network from Boston-based SCVNGR, has reached an agreement with NCR Corp. to integrate its mobile payment and loyalty solution into NCR’s restaurant POS systems, giving restaurants another way to accept mobile payments and market to their customers.
The open API software of Duluth, Ga.-based technology provider NCR enables integration to the Aloha POS by approved third-party applications. Restaurants using Aloha POS will be able to accept LevelUp transactions, which are then logged with all other cash and credit card transactions, making reconciling the day’s receipts easier, according to the companies. Also, data from LevelUp campaigns automatically are integrated into a restaurant’s existing Aloha POS system.
The deal enables LevelUp “to more easily penetrate the huge number of restaurants in the U.S. with NCR POS [systems],” says Todd Ablowitz, president of Double Diamond Consulting Group. “For NCR, it gives its POS [systems] more panache and helps [the company] offer integrated solutions that appeal to merchants through the thing they care most about: their customers.”
LevelUp initially will integrate with NCR’s Aloha POS on-site, with deployment through NCR Cloud Connect slated for later this year. Cloud Connect is a new hosted infrastructure enabling third parties to integrate, maintain and deploy their solutions across NCR’s base of more than 100,000 locations on its various platforms.
“NCR is committed to providing our customers with the ability to choose payment solutions that meet their unique business needs,” Kim Eaton, senior vice president and general manager of NCR Hospitality, tells Paybefore. “We feel that LevelUp offers our customers with another unique payment and loyalty solution that can help them grow their business.”
LevelUp parent company SCVNGR made news last year when the company announced it had eliminated interchange fees to retailers and will instead attempt to make money by selling its retail partners services aimed at winning new customers, such as sale and customer loyalty promotions.