Heartland Nabs Payroll Firm (Jan. 7, 2013)
Jan. 7, 2013
Payment processor Heartland Payment Systems has acquired Ovation Payroll, a Rochester, N.Y.-based payroll services firm. In addition to bolstering Heartland’s payroll business, the acquisition brings Ovation’s affinity partner network under Heartland’s umbrella, providing Heartland with “high quality sales leads that can be leveraged throughout the Heartland sales force,” the company said. With access to Ovation’s 10,000 corporate clients, Princeton, N.J.-headquartered Heartland gains access to a bevy of potential new customers for its payroll card business.
“Heartland will further help merchants save money and increase productivity by being one partner that bundles an enhanced payroll service platform with payments processing and other solutions,” said David Gilbert, president, hospitality group, Heartland. “With the addition of Ovation, we also gain a distribution channel into new markets.” Ovation, which has seven locations nationwide, serves clients in 48 states, offering payroll tax preparation and administration, Internet payroll reporting, direct deposit and other payroll services. The company’s 150 employees will be retained by Heartland, along with its executive leadership. Terms of the deal were not disclosed.